The Financial Advice Industry is Transforming. Everything from the Digital Disruption to the rising importance of Gen X/Y is reshaping how financial advisors find, engage, and build relationships with clients. These articles explore strategies and topics that are most relevant to today's financial advice strategies and clients.
Content Marketing for Financial Advisors
Content marketing can be a highly effective strategy for financial advisors to connect with prospects, reduce acquisition costs, and deepen client relationships. This article explores how content marketing empowers each step of the client lifecycle and describes the 6 Ps of a successful content marketing campaign.
Money Talks: Discussion Strategies for Couples
Talking about money is never easy, but it is critically important for couples to get on the same page regarding their financial future. This article describes five practical steps financial advisors can share with couples to have more productive conversations about their financial hopes, worries, and priorities.