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Life Stage Insights
tM

Frequently Asked Questions

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How do I customize Life Stage Insights content with my brand and business information?

To customize all your hosted pages and content with your brand, logo, and business information, go to My Profile/Account and click View my Profile. Here, you can edit your company name, phone number, website, upload logos, add a business overview, and add disclosures.

How do I change my sitename?

Your sitename is used in the URL of hosted pages to further promote your business and brand. To request a change to your sitename, go to My Profile/Account and click View my Profile. Here, you can request a new sitename. Please allow 24 hours for processing.

Do I need permission to contact a client or prospect through Life Stage Insights email system?

We seek to protect clients and prospects from unsolicited advertising. To comply with our Terms of Service and federal regulations, you must have an existing relationship and/or permission to send to a client or prospect.

How do I update my account information or cancel my subscription?

To update your account information or cancel your subscription, go to View my Profile.

Which discovery tools are best to use for my prospects and clients?

Life Stage Insights features four client discovery tools which can be used for each stage of the client engagement process: prospecting, client onboarding, and client relationship management.

  • The Life Stage Snapshot enables contacts to create a brief narrative of their life stages and events and view your personalized financial planning offerings. Quick, engaging, great for prospecting.

  • The Onboarding Questionnaire is a brief online data gathering tool that collects contact information and insights into current life stages and events. Client data is summarized and reported in your Contact Management database. A fast way to capture life stage data of prospects and clients, and a great complement to a financial fact-finder.

  • The Life Stage Survey uncovers your prospects' and clients' top priorities, worries, and financial needs as they move to and through six key life stages: marriage, parenthood, empty nesting, retirement, grandparenthood, and caregiving. Clients explore their life stages in a confidential 15-minute survey. Advisors and clients receive two actionable reports: the Life Stage Profile and the Life Stage Road Map. For deeper analysis, advisors also receive the Talking Points and Couples Report. Great for onboarding and deep client engagement.

  • The Investment Risk Tolerance Quiz assesses risk tolerance using the authoritative Grable and Lytton risk-tolerance scale. Clients answer a 13-question quiz, and both advisors and clients receive their risk tolerance score and level. Easy-to-use risk assessment for both prospects and clients.

What is the best way to get started with a discovery tool?

The best way to understand the client experience and how you can use the discovery tools is to try it for yourself first. Click on Client Discovery, then click on one of the discovery tools, then click Learn More. Here, you will see a button labeled Try It. This will enable you to complete the discovery tool from the client’s perspective, and view the output and report.


You can get started using the tools in many ways, depending on your business needs. For example, you may want to embed the Life Stage Snapshot on your website to engage website visitors. You can also use our email invitation system to invite existing clients to the Life Stage Survey or Risk Tolerance Quiz.

Do contacts need a password to complete the discovery tools?

No, contacts do not need passwords for the discovery tools. If you invite a contact with our email invitation system, they will receive a secure, private link that takes them to the discovery tool.

How am I notified after a contact has completed a discovery tool?

After a contact completes a discovery tool, such as the life stage survey, life stage snapshot, onboarding questionnaire, or risk tolerance quiz, you will receive an email notification. In addition, in your Advisor Portal, you will receive a notification under Recent Activities. If you have a new response, a red exclamation mark will appear on the Recent Activities icon to alert you to the new activity. To add or update a contact with new life stage insights, click the link in the notification in email or in the Recent Activities.

How do I use the Life Stage Snapshot?

You can access the Life Stage Snapshot in your Advisor Portal under Client Discovery. The Life Stage Snapshot is a quick and easy way to engage prospects and provide insights and guidance for their life stages and events. It’s great for lead generation, and engages prospects with insights and topics that are top-of-mind at this time in their lives. Many advisors add the Life Stage Snapshot to their website to creatively engage website visitors.

How do I invite contacts to the Life Stage Snapshot?

There are three easy ways to invite contacts to the Life Stage Snapshot.

  • Automated Email System. Enter the contact's name and email address, or invite an existing client. An email invitation will be sent to your contact.

  • Add to your website. Copy and paste code onto your website to create a one-click link for website visitors to engage with the Life Stage Snapshot.

  • Share a Link. Copy and paste customized links and share by email, on social media, or on other channels to bring contacts to your personalized, branded landing page.

How long does it take to complete the Life Stage Snapshot?

It takes just a few minutes to complete the Life Stage Snapshot. By interacting with a few dropdowns and clicks, your contact can quickly tell a story about what is most important in their lives, including their family, career, retirement, and life priorities.

What happens after a contact completes the Life Stage Snapshot?

After a contact completes the Life Stage Snapshot, they are presented with insights tailored to their life stages and events, and will be provided links to your phone, website, and email. You will receive an email notification of the completed Life Stage Snapshot. To add or update a contact with the new life stage insights, click the link in the email notification or in the Recent Activities section of your Advisor Portal. The contact’s profile will then be updated with the new life stage data.


With the Life Stage Snapshot, you will acquire not just a lead, but also highly actionable insights into their top life priorities and planning needs to make your follow-up more productive and successful.

How can I customize content for the Life Stage Snapshot?

You can customize content for the Life Stage Snapshot to personalize your messaging and financial planning focus. Click on Client Discovery, then Life Stage Snapshot, then Learn More, and scroll to the section entitled Customize.

How can I use the Onboarding Questionnaire?

The Onboarding Questionnaire is a quick way to gather insights into your prospects' and clients' life events and priorities, and can be a great complement to your financial fact-gathering.


You can use the Onboarding Questionnaire for:

  • Prospecting. The Onboarding Questionnaire is a quick and easy way to get an overview of what's most important in your prospects' lives.

  • Onboarding. Get a complete overview of each client's life priorities to inform client strategy and planning.

  • Client relationship management. Use before client meetings to get up-to-date insights into your clients' life events.

How do I invite contacts to the Onboarding Questionnaire?

There are three easy ways to invite contacts to the Onboarding Questionnaire.

  • Automated Email System. Enter the contact's name and email address, or invite an existing client. An email invitation will be sent to your contact.

  • Add to your website. Copy and paste code onto your website to create a one-click link for website visitors to engage with the Onboarding Questionnaire.

  • Share a Link. Copy and paste customized links and share by email, on social media, or on other channels to bring contacts to your personalized, branded landing page.

What happens after a contact completes the Onboarding Questionnaire?

You will receive an email notification of the completed Onboarding Questionnaire. To add or update a contact with the new life stage insights, click the link in the email notification or in the Recent Activities section of your Advisor Portal. The contact’s profile will then be updated with the new life stage data.

Which clients or prospects should I invite to the Life Stage Survey?

The Life Stage Survey is ideal for:

  • Starting meaningful conversations with prospects you have connected with through your marketing campaigns, presentations, website visitors, or direct mail, phone, and other outreach.

  • Deepening your relationships, understanding, and trust with your most important clients

  • Preparing for annual or quarterly client meetings, to quickly uncover new financial needs and identify what is top-of-mind for your client.

  • Starting meaningful conversations with prospects you have connected with through your marketing campaigns, presentations, website visitors, or direct mail, phone, and other outreach.

  • Opening dialogue with clients you have not spoken to in a while, to improve retention and share-of-wallet.

  • Any other situation you want to improve your relationships with clients or prospects, increase trust, and provide a unique and valuable service.

How can I invite a contact to the Life Stage Survey?

Access the Life Stage Survey in your Advisor Portal under Client Discovery. You can invite contacts to the Life Stage Survey in the following ways:

  • Automated Email System. Enter the contact's name and email address, or invite an existing client. An email invitation will be sent to your contact.

  • Add to your website. Copy and paste code onto your website to create a one-click graphic and link for website visitors to engage with the Life Stage Survey.

  • Share a Link. Copy and paste customized links and share by email, on social media, or on other channels to bring contacts to your personalized, branded landing page.

What kind of content do the Life Stage Survey reports include?

The Life Stage Survey helps clients think about their goals, worries, and financial needs during different life stages. The Life Stage Profile summarizes their current life stages and priorities to help you and your client understand unmet needs. The Road Map is a value-added report for your clients/prospects, providing ideas and guidance on how to navigate and prepare for different life stages.

I am working with a couple. Should I send the Life Stage Survey invitation to both members of the couple?

The Life Stage Survey is designed to uncover priorities and worries of both spouses and partners. Not only will the spouses/partners likely find their differences interesting, but you may uncover additional needs and other important information. After both spouses/partners have completed their surveys, go to the contact profile of one of the spouses to create the Couple's Report, a convenient summary that highlights insights and differences of both members of the couple you are working with.

I want to review the Life Stage Survey reports first and then share them directly with my client myself, instead of having the reports automatically sent to the client. How do I do that?

When you invite a client or prospect you can choose to "auto-send" each report to the client. If you select "auto-send," we will automatically send the report to the client after they complete the survey. If you turn off auto-send, only you will receive the report.

How long does it take a contact to complete the Life Stage Survey?

The survey generally takes 10-15 minutes to complete, depending on how many life stages the contact chooses to explore.

Does my client need to complete the Life Stage Survey in one sitting?

Yes, for security reasons partial survey responses are not stored. Therefore the Life Stage Survey must be completed in one sitting.

What happens after a contact completes the Life Stage Survey?

After a contact completes the Life Stage Survey, you will receive an email notification with attached reports, including the Life Stage Profile, Road Map, and Talking Points. In addition, in your Advisor Portal, you will receive a notification under Recent Activities.


To add or update a contact with the new life stage insights, click the link in the email notification or in the Recent Activities section of your Advisor Portal. The contact profile with then be updated with new insights into the contact’s life stages, events, priorities, and planning needs.

A contact has completed the Life Stage Survey, but why I don’t see the new profile or data in my contact management system?

We enable advisors to control data that is added to a contact profile. To add or update a contact with the new life stage insights. When a contact completes a discovery tool, you can click the link in the notification email or in the Recent Activities section of your Advisor Portal to add or update this contact.

How was the Risk Tolerance quiz created?

The Investment Risk Tolerance Quiz was developed in 1999 by two university personal finance professors, Dr. Ruth Lytton at Virginia Tech and Dr. John Grable at Kansas State University. The quiz was created to help assess financial risk tolerance. This methodology was first published in Financial Services Review (FSR) in 1999. A follow-up study in 2015 analyzed 160,279 investor responses and confirmed the reliability of the quiz.

How can I invite a contact to the Risk Tolerance Quiz?

Access the Investment Risk Tolerance Quiz in your Advisor Portal under Client Discovery. You can invite contacts to the Risk Tolerance Quiz in the following ways:

  • Automated Email System. Enter the contact's name and email address, or invite an existing client. An email invitation will be sent to your contact.

  • Add to your website. Copy and paste code onto your website to create a one-click graphic and link for website visitors to engage with the Risk Tolerance Quiz.

  • Share a Link. Copy and paste customized links and share by email, on social media, or on other channels to bring contacts to your personalized, branded landing page.

How long does it take to complete the Risk Tolerance Quiz?

After a contact completes the Investment Risk Tolerance Quiz, you will receive an email notification with the client’s score. In addition, in your Advisor Portal, you will receive a notification under Recent Activities.


To add or update a contact with the Risk Tolerance Score, click the link in the notification in email or in the Recent Activities section of your Advisor Portal.

How do I utilize results from the Risk Tolerance Quiz?

Investment risk tolerance is a psychological factor in investing that measures how much variability in investment returns an investor can handle comfortably. It is a useful measure of how much risk an investor is willing to take in exchange for higher potential returns. An investor with low risk tolerance may seek safer investments, and may panic and sell at the wrong time during periods of high market volatility. An investor with high risk tolerance may weather market volatility more effectively, but can sometimes take on more financial risk than is appropriate for their financial situation.


The Risk Tolerance Quiz score provides an objective assessment of your contact’s risk tolerance. The score can be used as one of many other variables to develop a portfolio that meets your client’s needs.


The results from the Investment Risk Tolerance Quiz is not designed to be directly translated to a market risk, portfolio model, or other third party risk tolerance score.

What kind of content does Life Stage Insights include for marketing?

We offer timely content to connect with prospects and clients around life stage and financial planning needs. You can access marketing content by clicking Marketing and then Content Library.

  • Life Stage Insights Articles connect with clients and prospects around their top life challenges and events. These fact-filled articles cover important topics in major life stages such as marriage, parenthood, empty nesting, retirement, grandparenthood, and caregiving.

  • Life Stage Insights Newsbriefs help you stay top-of-mind with your clients and prospects with timely and engaging discussions of the most recent studies and insights on navigating life events and financial challenges.

  • Life Stage Insights Videos (New) enable you to create trending social media messages, enrich your website, and connect with clients and prospects.

  • Mediastream fuels your social media and email campaigns with smart, relevant articles carefully curated and refreshed daily.

  • My Publications enables you to add your own proprietary article, or personalize an existing Life Stage Insights article, and use it with our Content Marketing System.

  • Newsletters feature collections of your favorite content to share with prospects and clients. Use our custom newsletters or create your own.

We are looking to provide content for a website featuring a team of multiple advisors. How do I add Life Stage Insights articles that include only our company name and logo?

When you create your account you are asked to provide a "display name" (e.g. John Q. Advisor, CFP®) which is included on articles you showcase. If you do not want to show the display name of an advisor on articles, you can select visit "View my Profile" in your portal and choose "Hide my display name on articles and reports."

How do I change or remove the discovery tool embedded on my content pages?

We offer the option to embed a discovery tool on articles and other content. This is a great way to engage visitors to your articles, get insights into the visitors’ life priorities, and productively engage them as valuable leads. To remove or change which discovery tool is embedded on your content pages, go to My Profile/Account and click View my Profile. On this page, you can select the discovery tool you prefer on all content pages.

How do I change my logo, contact information, disclosures, logos, and other information on articles?

To customize all your hosted pages and content with your brand, logo, and business information, go to My Profile/Account and click View my Profile.

How do I share articles and other content on social media?

Life Stage Insights makes it easy to automatically share content on Facebook, LinkedIn, and Twitter. You can schedule in advance to easily fill you social media with a stream of new content over the next week or more. Simply click on Marketing, then Content Library, then select an article or other content you would like to share. At the bottom of the article is a menu of buttons that enable you to share the article in multiple ways. Click the second button, and you can then choose to share the article immediately or schedule the share for the future.

I found a great article that I think would be very interesting to a client. How do I share it with her?

Our automated email system makes it easy to quickly share content. Simply click on Marketing, then Content Library, then select an article or other content you would like to share. At the bottom of the article is a menu of buttons that enable you to share the article in multiple ways. Click the third button, and then choose the contact you would like to email the article. You can track if the contact read the article in both your contact’s profile and in the Recent Activities section of your Advisor Portal.

I want to add articles to my website. How do I do that?

With Life Stage Insights, you can add articles to your website by introducing simple code that will create an attractive graphic and article description linking visitors to the article hosted by Life Stage Insights. Click on Marketing, then Content Library, then select an article or other content you would like add to your website. At the bottom of the article is a menu of buttons that enable you to share the article in multiple ways. Click the fifth button, and then copy the code into your webpage.

I want to launch an email campaign featuring a Life Stage Insights article. How do I do that?

Life Stage Insights enables you to send hyper-personalized, targeted email campaigns to your contacts. Click on Marketing, then Content Library, then select an article or other content you would like use in your email campaign. At the bottom of the article is a menu of buttons that enable you to share the article in multiple ways. Click the sixth button. You will then be able to customize the email and target recipients based on life stage data.

How can I view results of my email campaigns?

Under Marketing, click on email campaign reports. There, you will be able to view the recipients and who clicked on the email to read the content.

How do I customize or edit articles and other content?

Life Stage Insights makes it easy to customize and edit our proprietary articles. Click on Marketing, then Content Library, then select an article or other content you would like add to your website. At the bottom of the article is a menu of buttons that enable you to share the article in multiple ways. Click the 8th button. You can then edit the article, and your customized article will be saved under My Publications.

How do I launch a multi-channel campaign?

Life Stage Insights enables you to launch powerful four-week multi-channel campaigns with proprietary content. These includes branded landing pages, hyper-personalized email campaigns, and weekly social media campaigns. Click on Marketing, then create campaign. You can then edit each component of the campaign and select the launch date.

How do I edit a multi-channel campaign?

To edit or delete a campaign you have launched, click Marketing then My Campaigns. Go to the appropriate campaign and select View and Edit.

How do I add a contact?

You can add a single contact by clicking on My Contacts and then Add Contact. You will have the option to add both contact information and life stage information.

How do I import contacts from a spreadsheet?

To import contacts from a spreadsheet, click My Contacts, then Import/Export, then Import/Export contact files. Add the file in xlsx format and include any special instructions. Our quality control team will review and manage the import/export to ensure a smooth data transition.

How do I link Life Stage Insights with my Redtail account?

To set up the integration with Redtail, log in to your Life Stage Insights account, go to My Contacts, click Import/Export, then click Redtail Import. The first time you are on this page, you will be asked to input your Redtail Username and Password. Then, click Connect and your integration will be activated.

How do I import contacts from Redtail?

Once you have activated the integration, you can import contacts from Redtail into your Life Stage Insights account. First, select the Redtail categories you want to import, then click import.

The import process will check for duplicates. Life Stage Insights will import contact data including first name, nickname, last name, primary email address, birthdate, and marital status.

After importing Redtail contacts, you can start using Life Stage Insights discovery tools and marketing campaigns to reach them.

How do I export a contact to Redtail?

Contacts which have been imported or exported to Redtail will have the Redtail logo with a checkmark on the upper right of the Contact Profile Page. Contacts which have not been imported/exported to Redtail will have the Redtail logo with a plus sign on the upper right of the contact profile page, and you can click this icon to export the contact to Redtail.

Is Life Stage Insights content FINRA-approved?

Life Stage Insights is a client discovery and content marketing system developed specifically for financial advisors. The product is designed to be FINRA-friendly, focuses on financial planning needs, and its proprietary content does not provide product, investment, or tax advice.

How secure is data for advisors, clients, and compliance?

We take data security very seriously for advisors, clients, and compliance. All sensitive data is encrypted on multiple levels and stored in secured databases to ensure the highest level of protection. Client data is hosted and managed on Amazon’s secure data centers and utilize the Amazon Web Service (AWS) technology. AWS has certification for compliance with ISO/IEC 27001:2013, 27017:2015, and 27018:2014, and FISMA Moderate. User interface and client data is hosted and managed by WIX, which provides cloud-based services. Wix's signup and login services are completed through a secure server via HTTPS/ SSL communication, and databases containing sensitive information are encrypted according to PCI standards to add additional protection of personally identifiable information. Advisors are able to remove client data from our system at any time. If an advisor stops using our service, all data will be purged from our systems.

What about digital communication archiving for compliance purposes?

Advisors are required by compliance regulations to archive all digital communication. Content shared through Life Stage Insights is automatically archived in existing advisor systems because it is shared either by email, on social media, or on the advisor website, all of which the advisor already archives. All email communications through the Life Stage Insights system, including invitations, discovery tool reports, and content sharing are automatically copied to the advisor inbox.

How does Life Stage Insights empower advisors to address Know Your Client and Suitability?

FINRA Rule 2111 requires that financial advisors have a reasonable basis to believe a recommended transaction or investment strategy involving a security or securities is suitable for the customer. Life Stage Insights helps advisors meet this compliance requirement by providing a more holistic view of each customer's financial planning needs and objectives.

What about content control, review, and approval for compliance purposes?

Advisors are able to control all content and communication. Social media content is posted directly on the advisor social media pages by the advisor. The advisor retains total control over what is posted and when it is posted. Email content and recipients are managed directly by the advisor.

In some cases compliance departments need to pre-approve each piece of content before it’s shared. You can easily share content for compliance approval. For articles in the Content Library, click the Email Me this Content to receive a text copy of the article to share with your compliance department. For marketing campaigns, on the bottom of the campaign edit/launch page click “Email me a text copy of this campaign for my compliance records.”